Ban da bao gio tung tung bai viet moi len website, lo lang "khong biet bao gio Google moi index"? Hay nguoc lai, ban thay website minh load cham, traffic tut giam ma khong ro ly do? Indexed khong chi la mot thuat ngu ky thuat kho nhan, no la "chan troi" mo ra cho website cua ban, nhung cung la "cai bay" neu ban khong hieu ro. Trong bai viet nay, chung ta se cung nhau giai ma "Indexed" duoi goc nhin cua mot nguoi lam content thuc thu, de thay no khong he xa voi nhu ban nghi.
Khi ban "xay" mot website, ban dang tao ra mot "ngoi nha" tren Internet. Indexed chinh la luc Google gui "nhan vien" (con goi la bot hoac spider) toi "tham nha" ban, ghi nhan dia chi, noi that, noi ngoai that, roi luu vao "so dia chi" cua ho. Khi nguoi dung tim kiem, Google se lay thong tin tu "so dia chi" nay de tra ve ket qua. Nghe don gian phai khong? Nhung thuc te, qua trinh nay am thuc dien ra phuc tap hon nhieu, va co nhieu "cai bay" ma nguoi lam content hay mac phai.
Hình minh hoạ: Okfun
Tai sao "Indexed" la con dao hai luoi?
Nhieu nguoi chi biet rang "duoc index" la tot. Dung vay, duoc index la buoc dau tien de co traffic tu tim kiem. Nhung van de nam o cho: Indexed khong dong nghia voi "duoc xep hang cao". Ban co the co hang tram trang duoc index, nhung neu noi dung kem, toan sao chep, hoac toi uu SEO te, Google se "luu vao kho" nhung khong bao gio mang ra cho nguoi dung xem. Luc nay, "Indexed" chi la mot con so vo nghia, tham chi con gay ton tai nguyen cua server va anh huong den diem so tin nhiem tong the.
Hay nho, Google khong phai la nguoi ban "tot bung". Ho co muc tieu rieng: mang lai trai nghiem tot nhat cho nguoi dung. Neu website cua ban khong lam duoc dieu do, ho se "index" no nhung "che giau" no di. Do do, thay vi chi tap trung vao viec "lam sao de duoc index nhanh", ban nen tap trung vao "lam sao de noi dung xung dang duoc index".
Lam the nao de kiem tra website cua ban da duoc index?
Co mot cach cuc ky don gian: Mo Google, go site:tenmiencuaban.com. Neu thay danh sach cac trang xuat hien, website ban da duoc index. Neu khong, ban dang o trong "vung toi". Nhung dung lo, co nhieu nguyen nhan: website moi, noi dung sao chep, bi phat (penalty), hoac cau hinh ky thuat khong dung. Hay kiem tra Google Search Console de biet chinh xac.
Indexed va "cai gia" cua viec bi index qua nhieu
Nghe co ve nghich ly, nhung bi index qua nhieu cung co the gay hai. Tuong tuong ban co mot trang web ban hang voi 10.000 san pham, nhung 90% la hang ton kho, noi dung mo ta sao chep tu nha cung cap. Google se index toan bo 10.000 trang do. Dieu nay gay ra hai van de:
- Lan can diem so tin nhiem: Google se thay website ban "nhe hang", khong co gia tri rieng, tu do ha thap uy tin tong the.
- Tieu ton tai nguyen: Bot Google phai "bo cong" de thu thap du lieu tu nhung trang vo ich, gay lang phi nang luc xu ly cua ho, va co the dan den viec nhung trang quan trong khac bi bo qua.
Giai phap? Hay su dung the "noindex" cho nhung trang khong can thiet nhu: trang cam on, trang thanh toan, trang loc san pham trung lap, hoac nhung trang co noi dung kem chat luong. Hay "tu tay" minh "don dep" nha cua truoc khi moi Google vao choi.
Toi uu de duoc index nhanh va dung muc dich
Muon Google "yeu" website ban, ban can "chien" tu nhieu mat tran:
- Noi dung goc, chat luong: Day la yeu to quyet dinh. Viet nhung bai viet ma chua ai viet, hoac viet tot hon ho. Dung copy, dung spin.
- Toi uu ky thuat: Dam bao website load nhanh, co so do trang (sitemap) gui len Google Search Console, va cau truc URL ro rang.
- Xay dung backlink chat luong: Khi cac website khac (uy tin) link ve ban, Google se "tin tuong" ban hon va index nhanh hon. Hay nho, chat luong quan trong hon so luong. Mot link tu mot trang uy tin con hon tram link tu trang spam.
- Cap nhat thuong xuyen: Website "chet" la website khong co bai moi. Hay duy tri lich dang bai deu dan.
Indexed va chien luoc content: Dung "dam" vao cho Google muon
Nhieu nguoi lam content thuong "dam" vao nhung tu khoa "hot", nhung canh tranh cao. Ho quen rang Google khong index mot tu khoa, ma index mot trang noi dung. Thay vi chay theo trend, hay tap trung vao viec giai quyet van de cho nguoi dung. Khi nguoi dung tim thay cau tra loi tren website ban, Google se tu dong "de mat" toi ban.
Vi du, thay vi viet "Cach kiem tien online nhanh" (tu khoa sieu kho), hay viet "Kiem tien online cho nguoi moi bat dau voi 0 dong von" (cu the hon, it canh tranh hon). Noi dung cang cu the, cang "dung" va "dung" thi ty le duoc index va xep hang cang cao.
Khi nao "Indexed" tro thanh con ao?
Co mot so truong hop, du ban da lam dung moi thu, nhung website van khong duoc index. Do la luc ban can kiem tra lai "suc khoe" website:
- Robots.txt chan: File nay co the vo tinh chan bot Google.
- The "noindex" vo tinh dat sai: Kiem tra lai ma nguon cua cac trang quan trong.
- Bi phat (Penalty): Do vi pham chinh sach cua Google (thuong la spam link hoac noi dung sao chep).
- Website qua moi: Google can thoi gian de "lam quen" voi website moi. Kien nhan va tiep tuc xay dung noi dung chat luong.
Neu da het cach, ban co the nho den su tro giup cua cong cu tu ben thu ba. Okfun la mot trong nhung cong cu duoc nhieu nguoi lam SEO su dung de kiem tra va toi uu hieu qua index, giup ban "nhin thau" nhung van de ma Google Search Console co the bo sot. Dung la mot cong cu "phao cuu sinh" cho nhung ai dang loay hoay voi "Indexed".
Ket luan: "Indexed" khong phai dich den, ma la hanh trinh
Dung bi ap luc boi nhung con so. Thay vi lo lang "hom nay co bai nao duoc index khong", hay tu hoi "hom nay minh co viet ra noi dung nao xung dang de duoc index khong?". Indexed chi la phan thuong cho nhung ai kien tri xay dung website that su co gia tri. Hay nho, Google ngay cang thong minh. Ho co the biet ban dang "fake" hay "that". Hay la nguoi "that", viet "that", va roi "Indexed" se tu dong den.
Con ban, ban da tung gap truong hop "kho hieu" nao nhat voi Indexed? Hay chia se o duoi phan binh luan nhe! 👇
